Merchandising...

It's all about merchandising. People buy what seems to fit their needs. Twenty years ago, who would have thought that the major beverage companies would sell us water in a bottle? We needed this water because it was pure. Yeah right, just a bunch of hoo-haa. While some bottled water is sourced from a spring, most are from a municipal water system, filtered and packaged. Hmmm, my refrigerator has a filter on it, isn't that the same thing? Plus with all the people looking for pure water, what about the gazillion plastic bottles that are disposed of? I grew up drinking water from a garden hose and have managed to make it almost 5 decades with no issues.
In supermarkets, the wonderful displays of a new product on the aisle end-caps attract your eye and entice you to buy. Is it the location? the packaging? or do you really need it? People seem to try something that catches their eye, whether by color, placement on the shelf, ingenious graphics. Slick ads on television or glossy advertisements in a magazine attract attention, and drive sales.
The same is true in job searches, the main difference is the seeker is the merchandise. How a resume is viewed can be related to the glossy advertisement or the attention grabbing commercial. In these days of high unemployment, resumes need to stand out from the crowd. Since the majority of job searches are now conducted on line, choice of paper or font styles is irrelevant, substance is what counts. Resumes need to be well written and contain the buzz words for the industry or the occupation. No long winded paragraphs, short concise statements of abilities and achievements. Once an interview is granted, then details can be provided, but remember not to drone on too long. Business people are busy and have timetables to keep.
There are jobs out there to be had. Try job.travel for jobs in travel and hospitality. The Career Center has resume writing tips along with interviewing. Jobs in travel and hospitality span many career paths and are world-wide, the opportunities are endless. So check out job.travel and get your career search off to a great start.