Finding the Right Audience

In business today, advertising is essential for a new product to get a good start. Even if a product is fantastic, if it is not known, then failure is probably imminent.
Damron Vacations is a recently launched brand catering to the GLBT (gay/lesbian/bisexual/transgendered) community. In is in partnership with the Damron Guide, which for over 40 years has helped the community with travel information. Items like places to stay, restaurants, club and bars, shopping suggestions. This made travel to an unknown area easier and more enjoyable.
With Damron Vacations, the whole vacation package can be booked. From plane flights to hotels to rental cars. Choosing the destination is all the client needs to do. While Damron Vacations does offer properties that are exclusively gay, there is also an abundance of properties that are gay friendly.
These range from budget minded lodging to 5 and 6 star resorts with all-inclusive options and spas. The cities offered include major gay destinations along with traditional options, London, Rome, Paris to name a few. The experienced agents at Damron Vacations can assist in the planning of your vacation. And currently, there is a promotion of a free Damron Guide with any vacation package booked.
There area variety of Damron Vacation specific options available to its clients. The monthly Tea Cruise in Ft Lauderdale is one of them. On the first Friday of the month, the Musette sets sail for a three hour tour(sound familiar?) along the waterways of the New River and the Intercoastal. This Sunday, 03May, some of the Damron Vacation's staff will be aboard to welcome guests. There will also be a drawing for a free vacation to Cancun for a lucky winner and a friend.
Since the majority of the cruisers will be gay men, and recent studies have shown that even in this economy, gay men still plan to travel, this is a good target audience. The Tea Cruise and the Damron Vacation's give away have been promoted in the local magazines. These local publications are a popular souvenir item for people on vacations in Ft Lauderdale.
Finding the right audience to advertise to is important for cost effectiveness. Spending on ineffective methods or to uninterested parties is counter-productive and is q waste of budgeted funds. So before embarking on a campaign, define your target audience, determine best method, and set realistic goals. If your company has had successful campaigns in the past, rely on the information collected on conversions to help decide current methods.