Thursday, April 23, 2009

Cost Effectiveness

With the economy still sludging along, it seems that maybe the bottom has been reached. No major layoffs have been announced, banks are reporting profits, the stock market has had a few good rallies. Hopefully all good signs.
Consumer spending is still on hold though showing signs of life. Housing has shown some rebounds, but at lower prices compared to last year. Maybe real estate was artificially inflated? This is not the first land bubble, they happen once the memories of the last one fade or just move to a new section of the country. Want a real bubble? Tulipmania swept through Holland and single bulbs were valued as much as a house.
For companies riding the turbulent economy, cost cutting and savings is paramount to survival. Big press was given to the business junkets of the large banks receiving federal aid to stay afloat. Business in convention cities has dried up, Las Vegas is a prime example. Many companies have canceled meetings, having a 'sales' meeting in Sin City after laying off 2,000 is not good for public relations. Expenditures for operations are under review also. Cutting back on frivolous items, shopping around for a better cost advantage, unnecessary items are no longer even discussed.
Advertising is usually one of the first casualties of budget cuts, but is this a wise choice? If a company and its products cannot be found or are not publicized, how will potential customers find them? The Internet is one course of action. Large corporations have an army of web developers to design and maintain their websites. But what about the home based businesses that do not have a large budget?
2Go Media is an excellent choice. With a 2Go Media package, a company's presence will immediately be seen on the web. A SEO hosted website, directory listings, Internet ad placement and search abilities are just some of the benefits. All this for less than $1.50 a day. Website templates are provided that can be customized, and technical help is provided if needed. Even with expenditures being closely monitored, a 2Go Media Internet marketing package will set the stage for your business as the economy rebounds.

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