New Avenues

With the ever changing business environment, it is vital for a company to make an impact. Large established companies with recognizable brand names have a major advantage over small start ups. Names like Coke, Marlboro, Ford, IBM are entrenched in our everyday life from years of advertising and exposure. So how does a small company break into the big time?
Marketing. Yes it is just one word, but it embodies many tasks. Besides getting a firm's name out to the public, it needs to get to the right audience. Spending money on campaigns need to be spent wisely. Targeting the decision makers is imperative.
With the heavy use of the Internet, wise placement of advertisements can boost a firm's visibility and attract new clients. Joining organizations and associations that its members would benefit from a product is a good way to start. By becoming a member is shows interest in the group and builds trust. Being included in official emails, whether by an article or banner ad, draws clients to your site. Since it is only a click away, it is very easy to access a firm's products.
The old fashioned guerrilla marketing is effective too. Small fliers in car doors do work as long as the desired market is present. An airport parking lot would be a good place for advertising a limousine service from house to airport. A gym's parking lot for sports or athletic shoe store. Just make sure the majority of the cars are possible clients. Advertising a child care service in a nursing home lot might not be the best use of resources.
To stand out from the crowd there is a new top level domain, .travel. It is specifically for the travel and hospitality industry, to differentiate it from .com, which is for any industry. With the opening of the new registry, a multitude of names has become available. This allows you to promote your business with an industry specific domain.
For on line marketing solutions, there is 2Go Media. The economical package offered includes a .travel domain, SEO optimized website, directory listing and ad placement, and business cards to name a few. It makes a website easy to build, maintain and be found by searches. Job.travel is included as part of the Business Owners Package.