Multi-tasking

In the business environment of today, rarely is there an operation with just one line of business. In the office where I am there are an assortment of 'mini-companies' operating.
The main operation is Future Vacations, with its spin-offs, Discovery Future Vacations, Damron Vacations, and Caribbean Weddings. All of these deal with booking vacation packages for clients, either directly or through a travel agent. There is also job.travel where I work, and various offerings from the .travel domain.
During the course of the day I receive various emails from organizations in which I have participated. Today was the MackPlanet email about social networking. The emails got out weekly and also for special events. The recipients would be the target audience for the Damron Vacations brand. After reading this week's email, I printed up the media kit and passed it on to the Director in charge of the brand. It is an inexpensive way to get the name out there, which helps when an internet search is performed.
This less than five minute task, could possibly lead to more business through the direct advertising, or from the enhanced searches of possible clients. In these tough economic times, people need to help in any area of their companies operation if the company is to survive.