It is amazing how things have changed and how the pace has picked up. Do you realize that 30 years ago every one's phone was plugged into the wall and the television wasn't, and now it is the reverse. The Internet was a novelty at first, but now is used constantly for commercial and personal use.
In business, meetings are now held with people around the world connected electronically. No more 5 hour flights for a three hour meeting. Not only is this easier on the employees, but it comes with a great savings for the company since there is no travel expense for the out of town attendees.
The savvy marketing department needs to keep abreast of current trends in possible clients' habits. 30 years ago, there were the three main networks and only a few PBS or other local stations that people tuned into. Now with the explosion in cable networks, there are hundreds of stations offering a multitude of view options. Deciding where to place advertisements is much more difficult.
Junk mail is no longer confined to the mailbox in front of your house, it not proliferates in your on line account. Just like the trash from the postal service, junk email goes straight to the trash bin on line. Most people do not even bother to open the email, especially with the abundance of viruses and spy ware programs.
With the advent of caller I.D., people do not answer the phone if the number is unknown. If it is an important call, they will leave a message is the usual approach of the receiver.
So where does a business spend its advertising dollars? The main Internet search engines have very detailed information on Internet advertising. They also offer help in placing ads within a company's budget to get maximum exposure and results. Flashy ads with movement catch the reader's eye when a new page opens, but restraint is needed so that it does not become annoying.
With the shift to the Internet, to survive a company needs to be a presence there. Job.travel is a web based employment website for jobs in travel and hospitality. The offerings are nationwide, and soon to be international, and in almost all career paths. So next time you are surfing the web, stop by job.travel and maybe start a new phase of your life with a new job in the travel and hospitality industry.
Thursday, January 29, 2009
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